Why Digital Marketing?
World is reshaping in the way it consumes information. From newspapers to news feed, from TV sets to on-line streaming, from magazines to blogs, from Paperbacks to E-books; every piece of information is going digital.
No wonder why every Brand is targeting mobile phones. People are always on the move and they prefer everything in one device. With this revolution, Digital marketing is becoming the new face of marketing.
Why Digital Marketing is important for Bloggers
Blogging today is not limited to sharing thoughts. Blogging for many has turned into a business. Blogs are turning into Brands in their niche.
Bloggers are finding the tailored ways to reach the wider audience and with digital marketing, results can be tracked in efficient and easy way.
Moreover, Brands today are more likely to reach Bloggers than traditional advertisement companies. Wonder why?
Word of mouth
We are more likely to believe in word of mouth rather than advertisements. When a friend of yours give positive reviews for a product/service, you look forward to try the same.
Be that trustworthy friend for your readers.
Not bound by rules
Unlike Media, Bloggers are not bound by the rules. They are free to share their bias-free thoughts.
Bloggers have their authentic voice.
It is the most convenient way of reaching the customers; in terms of cost and reach. Digital marketing is more affordable than traditional marketing methods. A social media campaign, for example, can reach more consumers in lesser time and cost than an offline advertisement.
Saying that, Bloggers need to harness the full potential of Digital marketing.
Bloggers should aim for long term readers. This is only possible when we engage our readers in fruitful communication. Take the feedback, answer the queries- When readers trust you for what you write- they will count on you and your content in future.
What are your thoughts? Do you still have this question- Why Digital Marketing? Share it in the comments, Lets talk.
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*This is a collaborative post.