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Digital Marketing for Bloggers

June 24, 2017
why digital marketing

Why Digital Marketing?

World is reshaping in the way it consumes information. From newspapers to news feed, from TV sets to on-line streaming, from magazines to blogs, from Paperbacks to E-books; every piece of information is going digital.

No wonder why every Brand is targeting mobile phones. People are always on the move and they prefer everything in one device. With this revolution, Digital marketing is becoming the new face of marketing.

 

Why Digital Marketing is important for Bloggers

Blogging today is not limited to sharing thoughts. Blogging for many has turned into a business. Blogs are turning into Brands in their niche.

Bloggers are finding the tailored ways to reach the wider audience and with digital marketing, results can be tracked in efficient and easy way.

Moreover, Brands today are more likely to reach Bloggers than traditional advertisement companies. Wonder why?

Word of mouth

We are more likely to believe in word of mouth rather than advertisements. When a friend of yours give positive reviews for a product/service, you look forward to try the same.

Be that trustworthy friend for your readers.

 

Not bound by rules

Unlike Media, Bloggers are not bound by the rules. They are free to share their bias-free thoughts.

Bloggers have their authentic voice.

 

Visible results

It is the most convenient way of reaching the customers; in terms of cost and reach. Digital marketing is more affordable than traditional marketing methods. A social media campaign, for example, can reach more consumers in lesser time and cost than an offline advertisement.

 

Saying that, Bloggers need to harness the full potential of Digital marketing.

Bloggers should aim for long term readers. This is only possible when we engage our readers in fruitful communication. Take the feedback, answer the queries- When readers trust you for what you write- they will count on you and your content in future.

 

What are your thoughts? Do you still have this question- Why Digital Marketing? Share it in the comments, Lets talk.

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why digital marketing for bloggers

*This is a collaborative post.

 

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9 Comments

  • Reply Nishant August 17, 2017 at 6:27 pm

    Hello, Upasna.

    The tides of digital transformation with a paradigm shift in consumer buying behaviour is pushing enterprises around the world to accept the importance to reflect their brand presence/ values in the online sphere. Technology is pushing business to showcase an omni-potent presence, creating multiple touch points for customers to interact with online business.

  • Reply Nishant Desai July 21, 2017 at 7:29 pm

    Hi Upasna,
    Thanks for some new things about trust how really works. I think digital marketing surely works for any brand.

  • Reply Manisha Garg July 6, 2017 at 6:44 pm

    Digital Marketing is surely important. Have you done some course on it?

    • Reply Upasna July 17, 2017 at 8:54 pm

      No, I did not but planning to as its important for us. Do you know some Indian firm offering it?

  • Reply Kate, Meals and Makes July 6, 2017 at 1:48 pm

    Great post. Digital marketing is certainly of huge importance as you explain.

    • Reply Upasna July 17, 2017 at 8:51 pm

      Thanks for passing by Kate.

  • Reply Lynn July 6, 2017 at 2:03 am

    I agree that more and more people are turning to their mobile devices. Some prefer their laptop or PC because it is a bit larger and they can see it better.

    I noticed you had some technical issues yesterday when I came by to visit from #WATWB. I’m glad to see things are back on track again and I hope many will come by and visit you. I also hope to be able to visit during the 28 Jul 2017 #WATWB event and find all is well.

    • Reply Upasna July 6, 2017 at 11:22 am

      Thanks a ton Lynn. It’s been hacked but now well up. Thank God with all the data restored. Will linkup in July for sure.

      • Reply Lynn July 7, 2017 at 7:25 am

        You’re welcome. Sorry to hear about the hack but so glad you were able to get it back up and running. Look forward to seeing what you have for the July #WATWB.

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