Mistakes I made for my crowd-funding campaign

February 22, 2018
crowdfunding mistakes

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In December 2017, I set out to launch my first crowdfunding campaign to fund the idea of a mobile App. An App is a Pie-style Gratitude Journal which helps to write down grateful moments on a daily basis.

To know more about the App- GRATITUDE PIE APP

For any crowdfunding campaign, you need a platform that supports your project, help you reach people and make it look trustworthy.

After much research, I chose Bitgiving majorly because of 2 reasons- It is an Indian platform and second, It offers Flexible funding.

As suggested by experts, I started sharing my project over social media, months before the Campaign actually started and I must say it really helped.

Sneak peek into my Gratitude Pie over Instagram.

You should start creating noise at least 3 months before the campaign actually starts so that people should know in advance about your Goal and steps you are taking to achieve the same.

It takes time to win the trust of people and when you start early, its easier to make people believe in you.

However, I was not successful in raising 100% of my goal but reached only 40% of the total funded amount.

There must be reasons behind it, I thought. So, I started compiling the things I missed and crowdfunding mistakes I made.

I failed to make People believe in underlying idea “Gratitude”

I think I failed to make people believe in “Gratitude”. Because most of the people who have contributed towards the campaign knew me personally or professionally.

They have contributed to MY dream and I am thankful to them. But it would be great to have the contribution from the people who do not know me but would love to contribute to the idea behind i.e. GRATITUDE.

Why Gratitude is important? Answers from the experts- Read this.

Short Email list

Emails help you inform all your supporters about the progress of your fundraising campaign.

I had around 100 Email subscribers which are not a big number when it comes to spreading the message wide and far.

I did not gather the Emails of my Friends and Family and Colleagues, who are considered as the major contributors.

No media house involved

While I was creating a campaign, I read the article which advice to involve a Media house or Magazine or Journalist to take your message to the world.

But I failed to find and contact any.

No endorsements from influential people

Even if your idea is new, you would find many influential people talking around the subject.

Approach them for their help and personal recommendations.

They may say No but how would you get know before asking them.

No newsletter from Crowdfunding platform

There wasn’t any newsletter form Bitgiving informing their users about the campaign, which I believe is the weakest part.

People trust the platforms and if they send out an Email highlighting your campaign, people must pay attention to the campaign and contribute.

No contribute button on my Blog

There wasn’t any Popup or bar over my Blog which tells visitors about the Campaign I am running.

I should have included a call-to-action button on my Blog which would give the user an easy way to contribute to the campaign.

Missing separate Campaign page

Promoting your Campaign on your Blog is a good idea but you should always have a dedicated Blog Page for your Campaign or otherwise, it would get lost in the pool of posts.

To catch more eyes, you can include the page link in your Header menu.

Mention the page link in your Campaign to direct the readers to your Campaign page. You can also offer Freebies so that they opt-in for the Email Newsletter (which is a win-win).

Harnessing the power of Twitter

People recommend the name of your Twitter account should reflect your campaign. But I used my current account only for the communication.

You can also conduct a Twitter chat about your subject using the relevant hashtags.

It helps you to bring respective Influencers together and build a network.

That is what I feel my crowdfunding mistakes were. Since my campaign ran on flexible funding, the goal I set didn’t really matter; I will launch the App. What I got is the support and shout out from fellow Bloggers, my Family, and Friends over social media.

Building a crowdfunding campaign is hard work and it takes courage to put your idea out there.

So even if you don’t reach your goal, crowdfunding is a great mechanism to test your idea. My crowdfunding campaign was a positive experience for me. I wish I would have discovered these factors in advance to have more control over the campaign success.

Hopefully, these mistakes and experience help and motivate you to launch a great crowdfunding campaign.

“This post is written as a part of the #AlexaTheIncredible campaign hosted by #womenbloggerwb”

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    […] The team supported the idea as well and suggested a few crowdfunding platforms. […]

  • Reply Ruchi March 4, 2018 at 4:51 pm

    This is such a wonderfully written post

  • Reply Sayeri March 3, 2018 at 11:14 am

    It was such a good idea…and yes the mistakes you have marked are true. A landing page with detailed information and call to action button is imp. It will help for better promotion.
    For crowdfunding, you have to spend few bucks for proper crowdsourcing

  • Reply Mayura Amarkant February 25, 2018 at 5:07 pm

    Brilliant post. I will be sharing this with my student who is producing a film and trying to get funding for the project. I love your post because everyone speaks about their success stories, you have highlighted your mistakes and cautioned us all. Well done!

    • Reply Upasna February 26, 2018 at 2:42 pm

      Thanks, Mayura. I hope this helps. Although it’s late, I am working on some of them now.

  • Reply jhilmil February 25, 2018 at 6:43 am

    This is beautiful, true that there are many shortfalls when we go for the first time, but I’m happy that you shared these analysis here to help everybody out!

  • Reply Dipika February 25, 2018 at 6:22 am

    I believe and connect to the gratitude pie, and consider it a wonderful idea – a selfless idea. The mistakes as you mentioned above are not really mistakes but lack of trust we (public) in general have towards each other today. And that’s the reason we need a Gratitude App or Calculator.

  • Reply Vasantha February 23, 2018 at 2:51 pm

    Though you have listed out so many reasons as your mistakes, I strongly believe your crowdfunding project was a fantastic success as it is the first time. I loved the idea of “Gratitude Pie”. And I want to know when the app will be available for all of us?

  • Reply Yogeeta February 23, 2018 at 10:46 am

    I love the analysis you did above, self-explanatory and thank you for sharing all these with us. Wish you luck 🙂

  • Reply Asmita February 22, 2018 at 7:29 pm

    First, I appreciate you for developing such portal and for this post for people like me who wants to start her own thing but needs crowdsourcing at the same time.

  • Reply Ishieta February 22, 2018 at 9:27 am

    This app was a great idea. sorry to see that it didnt reach its goal. it is great that you have reflected and analyses the gaps. in round 2 you can plug these and take it to the next level. good luck 🙂

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