PODCASTING

3 ways to increase the reach of your podcast

October 18, 2020
How to market your podcast

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Now that you have planned and published your podcast, hosted and distributed it across the platforms, next comes the marketing and promotion.

No matter how consistent you are, how good your voice is or how useful your content is but without marketing, it will not be able to gather ears.

So, how to market your podcast and gain organic traffic easily.

How to market your podcast in 3 easy ways

There are many ways to promote your podcast but I am sharing the ones which I have tried and tested personally for my podcast- Comeback Minimalist.

Social Media channels

Your target audience is not over all social media platforms and you need to do some research on it.

Whether your audience spend more time on Facebook or Instagram or Twitter etc.

Create social media pages using your podcast channel name. I hope you did the research on the availability of name before starting out (as I mentioned about it in my first post of this series: Things to do before starting your podcast)

Create posts for your episodes keeping in mind the specific dimensions suitable for each platform (Use Canva for all your designing needs). I did it for my Pinterest account and it did wonders.

Create an audio snippet to share the part of your episode which you may call “Podcast Clip“. Here is how you can do it using Wavve.

Blog

Create a page for your Podcast on your Blog by using any podcast-friendly plugin. I am using Seriously Simple Podcasting and you can checkout my podcast page here.

You can also write guest posts over other high authority Blogs to gain organic reach.

Time your episodes

Publish your episodes according to the timezone of your majority audience.

Also, try to line in your episodes with the major events like If you have something to say on celebrations, publish it around festivals. Another example can be talking about budget and finance during the financial year beginning. I hope you get my point.


For more podcast marketing tips Checkout this article.

I’m writing all about podcasts with Blogchatter‘s My Friend Alexa.


I am glad you are here. If you like my posts, please subscribe or just share it with your circle. Thank you.


©Upasna aka Comeback Minimalist. This article is the property of the site’s author. Any unauthorized use or duplication of this material without express and written permission from this site’s author is strictly prohibited. Excerpts and links used, provided that full and clear credit is given to Upasna. With the right and specific direction to the original content.

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12 Comments

  • Reply Ryan Smith November 3, 2020 at 3:17 pm

    This topic (podcasts) is new to me. It took me a while to figure it out so I bookmarked it to make sense. Thaks a lot

  • Reply Neha Sharma October 25, 2020 at 9:24 pm

    Having a dedicated page for podcasts on the blog is a smart way to market the podcast. I will keep these points in mind when I promote my podcast. Thanks for sharing!

  • Reply Preeti Tiwari October 25, 2020 at 7:06 pm

    Podcast is very new to me. I am bookmarking this post to understand things better.

  • Reply Srishti Rajeev October 25, 2020 at 6:34 pm

    Podcast clip is something I haven’t tried. The timing also is going a bit haywire. Great insights. Thank you!

  • Reply Hansa Kajaria October 25, 2020 at 1:29 pm

    This was a very interesting. So far I’ve done podcast on invite but was planning to start my own soon. This is very helpful

  • Reply Dr. Rahat Sayyad October 25, 2020 at 1:15 am

    I am becoming a regular lr reader of your blog page Upasana because of the tons of info you pack in each of your blog posts. As a podcaster its a treasure trove

  • Reply Neha Tambe October 24, 2020 at 10:49 pm

    Thanks for sharing these. I have been researching about podcasting and your posts are helpful.

  • Reply Surbhi prapanna October 24, 2020 at 3:31 am

    Wow great post dear..you are Sharing really great info for all those who want to start their podcast channels. I agree marketing is most important aspect of any business and same thing applies to podcasting as well.

  • Reply Suchita Agarwal October 23, 2020 at 9:43 pm

    I have noticed how a lot of podcasters have a website where they host all their podcast in one place. It seems like a smart thing to do – to have it all in one place.

  • Reply Dixita Agarwal October 23, 2020 at 7:27 pm

    I am bookmarking your blog to learn podcasts

  • Reply Reuben October 19, 2020 at 4:19 pm

    How do I find out if my customers are interested in a podcast? Our brand, https://pwiworks.com/, builds and sells material handling equipment like overhead cranes, fall protection systems, and mezzanines. I’m doubtful that we can start a podcast that will interest our customers.

    Obviously the topics will need to be interesting or helpful for our customers. What’s the best way to pitch this to customers as well as pinpoint the topic(s) to cover in the podcast?

  • Reply Dhruv October 18, 2020 at 4:07 pm

    hey thanks for sharing this post. i am thinking to start a podcasting but i am confused. but now after reading your article i am ready to start this.. thanks for this amazing information

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