No matter how consistent you are, how good your voice is or how useful your content is but without marketing, it will not be able to gather ears.
So, how to market your podcast and gain organic traffic easily.
How to market your podcast in 3 easy ways
There are many ways to promote your podcast but I am sharing the ones which I have tried and tested personally for my podcast- Comeback Minimalist.
Social Media channels
Your target audience is not over all social media platforms and you need to do some research on it.
Whether your audience spend more time on Facebook or Instagram or Twitter etc.
Create social media pages using your podcast channel name. I hope you did the research on the availability of name before starting out (as I mentioned about it in my first post of this series: Things to do before starting your podcast)
Create posts for your episodes keeping in mind the specific dimensions suitable for each platform (Use Canva for all your designing needs). I did it for my Pinterest account and it did wonders.
Create an audio snippet to share the part of your episode which you may call “Podcast Clip“. Here is how you can do it using Wavve.
You can also write guest posts over other high authority Blogs to gain organic reach.
Time your episodes
Publish your episodes according to the timezone of your majority audience.
Also, try to line in your episodes with the major events like If you have something to say on celebrations, publish it around festivals. Another example can be talking about budget and finance during the financial year beginning. I hope you get my point.
For more podcast marketing tips Checkout this article.
I’m writing all about podcasts with Blogchatter‘s My Friend Alexa.
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