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LIFESTYLE

An Interview with Gayatri Gandhi, founder of Joy Factory

May 10, 2019
An interview with Konmari certified Gayatri Gandhi

KonMari certified Gayatri Gandhi of Joy Factory

Joy Factory is a one-of-its-kind professional Clutter Management Company helping individuals in organizing and establishing tidying processes for their premises. Joy Factory is India’s only Konmari certified firm.

Founded in August 2017 by Gayatri Gandhi, Joy Factory offers decluttering and organizing solutions based on JF’s own unique C2S2 (Collect, Choose, Scrap, Store) approach and the world-renowned KonMari Method(TM) of Decluttering & Organizing.

1. What is the KonMari Method?

The world-renowned KonMari Method of tidying and organizing has been developed by lifestyle expert Marie Kondo. This method encourages a way of life wherein one retains things that Spark Joy and discards those that don’t. Most importantly, The KonMari Method is a state of mind and its success depends 90% on your thought process. Once you have undergone your “decluttering festival”, you become more conscious of what you own, need and buy, leading you to live a life of positivity and mindfulness. The question, “Does it spark joy?”, the unique characteristic of The KonMari certified Method and the focus here lies on what to keep rather than what to discard?

Once you have decided on what items no longer spark joy, you express gratitude towards them and let them go. The other exceptional characteristic of this method is to tidy by category and not by location. One of the most common mistakes we make is to tidy room by room or drawer by drawer. This is a recipe for disaster. While it temporarily gives you a feeling of being organized, you will eventually rebound, because all you have done is shuffled items around from one location to the other. And ultimately, The KonMari Method is not merely a tidying method, but an approach that will make you capable of tidying.

2. How Decluttering differs from Cleaning and Tidying?

We are under a misconception if we believe that tidying and cleaning are one and the same thing. Tidying and cleaning are not interchangeable activities. They are in fact different at many levels. Marie Kondo explains it quite simply and rather well.

Kondo says, “Tidying is the act of confronting yourself, while cleaning is the act of confronting nature.” Furthermore, tidying deals with objects that have been placed by us, because a cluttered room is entirely our own doing, whereas, cleaning is the removal of naturally accumulated dirt which needs to be done regularly

3. How do you tell people that their Home or their Lives need Decluttering?

At this point, the only way to make people understand the importance of decluttering is through education and creating awareness. And that I am doing by conducting workshops in association with big companies across various cities in India.

Since people are not aware of what impact a cluttered home can have on their lives, they don’t find it important. But as soon as the understanding will set in, the need will automatically arise. With the launch of the Netflix series – Tidying up with Marie Kondo earlier this year, the awareness is growing steadily and that has given Joy Factory a considerable surge!

4. How and Where do you begin, while working with a Client?

It all starts with visualizing your ideal lifestyle because that gives a perspective of why one wants to declutter in the first place. Enabling clients to think on these lines gives them clarity as well as the correct understanding about the connection between physical decluttering and mental decluttering.

Post this clarity, I explain the KonMari Method and the step by step process that will be carried out and the impact it will eventually have on their lives.

5. Is Decluttering possible in Joint Families? Any particular experience?

Yes, decluttering is possible anywhere – nuclear or joint families. The point is if the family is ready to make that lifestyle change. Yes, in cases of joint families it sometimes becomes a bit tough because decision makers are many but that doesn’t mean it is impossible.

I usually deal with one particular family member at a time, since decluttering also happens individually. As and when the decluttering of that one particular member is completed, do I move to the next one and that too only if the next member is willing. I am not here to force anyone. If anyone wants help, I am there but beyond it is really up to the client themselves!

6. Do you advise to preserve the sentimental items? How do people react when you tell them to remove the keepsakes?

As mentioned earlier, decluttering with the KonMari Method is done category wise, starting with clothes, books, papers, miscellaneous items and lastly, sentimental items. If you follow this strictly, your decision-making skills by the time you reach sentimental items are honed considerably and hence taking a decision on this particular category is not so difficult anymore.

I am just a ‘facilitator’ for the client to take a decision on any item. The final decision is theirs alone, so if a client is certain to keep an item and it brings them joy, then they can do so happily without any compromise.

7. How is your experience so far? Tell us about the challenges you faced.

The experience has been phenomenal. It has had its ups and downs but the journey has been one of learning, developing and becoming tenacious no matter what. Being questioned at every step is the biggest challenge but the key is staying strong and not giving up against all odds. I’d like to mention here my most memorable moment in this journey, it was when I (the only Indian) got KonMari certified. Joy Factory thus became the first and only company to follow and offer the KonMari Method and services officially to the Indian audiences be it their homes or offices.


Please feel free to ask any question, if you have any. Gayatri will be around to clear your doubts.

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