Podcasting is not new but still a less explored area in the market of digital media and the ratio of Podcast to Blog numbers is still very low.
So, it’s great to start a podcast for your brand or business. Whatever you are- Blogger, Entrepreneur, Reviewer, Author or a small enterprise you can leverage a lot by having a podcast.
But before starting a podcast, you need some planning just like any other business.
Things to know before starting a podcast
Starting a podcast is a cakewalk. All you need to know is few things before creating a podcast.
1. Know what you’d like to podcast about.
Every brand starts with an Idea. Create an outline about your podcast based on your interest or if you are creating it for your Blog or business, you just need to write about the main keywords your podcast revolves around. You should have a clear idea of “What your podcast is all about?”
2. Decide a Name and language for your podcast.
Name of Podcast is just like a Logo for brand. So, choose it wisely. It should be ear-catchy, precise and short.
Also check if the social media handles with the same name are available or not. Deciding a Name in the beginning is crucial as you would need it in the Introduction and also for social media handles and promotion.
Choose the language you (host and co-host) are comfortable in.
3. Choose the hosting platform
There are many media hosting platforms where you can start a podcast for free or with a small monthly fee.
Hosting platform is important as it stores your mp3 files and create your podcast RSS feed.
If you have a WordPress Blog already in place, you can choose wordpress hosting services. Two such are Libsyn and Powerpress plugin by Blubrry.
4. Know your audience
Find out who is your target audience? Is this listener male or female? What age group do they fall into? What would they want to know about the topic of your podcast?
Find out where your target audience hangs out. Which social media platform they use more?
Find out the correct hashtags for your podcast depending on the content.
You will need these to market your podcast.
5. Setup tools and equipment
- Setup your social media pages in advance to get some eyes.
- Get Recording and Editing Software.
- Get a good Microphone
- Choose a peaceful place where you will record. Choose a place with minimal background noise and echoes.
6. Decide on Hosts
Decide beforehand- Will you be the only host or do you like to partner with someone who shares same passion. Talk to them, plan the things and if things doesn’t work, you will still be there. You can also interview others– success stories, views of influential people and their real life experiences. Stories do well when it comes to podcasts. Make a list of people you want to interview and find out their contact information.
No matter how passionate you are, mistakes tend to happen in the beginning. But it is always better to do dress rehearsals before you do the real thing.
So, these are some things to know before starting a podcast. However, the more you do, the more you learn.
I’m writing all about podcasts with Blogchatter‘s My Friend Alexa.
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